About Xuping Jiang’s work
Xuping Jiang held a Croucher Visitorship at Lingnan University from September 1998 to March 1999. At the time, Jiang was based at Tsinghua University.
Biography
Jiang Xuping graduated from Central South University in 1982 and received a Master's degree in Economics and Management from Tsinghua University in 1985. As the person in charge, Jiang has undertaken many projects of the National Natural Science Foundation of China, major projects of the Humanities and Social Sciences Base of the Ministry of Education, key projects of the Beijing Municipal Social Science Foundation, research projects of various national ministries and commissions, and horizontal consulting and research projects of enterprises. Researcg areas include thinking and business model innovation, network marketing, new media and social media marketing, marketing, big data and customer online consumption behavior analysis, customer relationship management (e-CRM), Internet finance and financial business model innovation, enterprise mergers and acquisitions and capital operation, transformation and upgrading and innovative development, demand analysis methods, etc. His main academic and social positions include Independent Director of CPIC Group, Consultant of the first Nanping Municipal Government of Fujian Province, Director of Internet Marketing and Management major of the School of Software of Beijing University of Aeronautics and Astronautics, and member of the expert group of the National E-commerce Work Briefing of the State Information Office.